Information about our use of cookies

Why do we use cookies?

Using cookies helps us to provide you with a good experience when you browse our Website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see below.

What are cookies?

Cookies are small text files that are stored in the memory of your terminal via your browser. They store certain information (e.g. your preferred language or site settings) which your browser may (depending on the lifespan of the cookie) retransmit to us upon your next visit to our Website.

What cookies do we use?

We differentiate between two categories of cookies: (1) functional cookies, without which the functionality of our Website would be reduced, and (2) optional cookies used for e.g. website analysis and marketing purposes.

This all helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. The cookies we use are set out below:

Cookie Name	Description	Duration
Bayer_Auth	Unique ID used to authenticate the user	30 days
__RequestVerificationToken	Used to confirm form posts come from our website and can't be sent from elsewhere (security related)	This is deleted immediately after use
_hjIncludedInSample	Set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels	Session-based cookies that are deleted when you leave the site.
hideNewsLetterPopup	Used to decide whether or not to show the Newsletter popup modal after someone has dismissed it	1 month
_ga	Cookie is a unique ID used for Google analytics to help us improve the website	2 years
_gid	Cookie is a unique ID for a page and is used for Google analytics to help us improve the website	2 days
_vwo_uuid_v2	Used by Visual Web Optimizer which helps site owners measure the performance of different versions of web pages	1 year

Optional cookies are subject to your consent

We only use optional cookies if we have obtained your prior consent (Art. 6(1)(a) General Data Protection Regulation). Upon your first access to our Website, a banner will appear, asking you to give us your consent to the setting of optional cookies. If your consent is given, we will place a cookie on your computer and the banner will not appear again as long as the cookie is active. After expiration of the cookie’s lifespan, or if you actively delete the cookie, the banner will reappear upon your next visit to our Website and again ask for your consent. Except for essential cookies, all cookies will expire after six rolling months.

How to prevent the setting of cookies

Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our site. Of course you may use our Website without any cookies being set. In your browser, you can at any time configure or completely deactivate the use of cookies. This may, however, lead to a restriction of the functions or have adverse effects on the user-friendliness of our Website. You may revoke your consent to the use of web analysis at any time, either by downloading and installing the provided Google Browser Plugin.